Saturday, October 14, 2006

Back to Blogging

Although this blog isn't primarly about blogging, I found some relevant information while researching. Continuing with our previous blogging discussion, Corporate Event or Conference blogs offer positives for a business.

Corporate Event Blogs
In a blog by the VP of HP Global Marketing Strategy and Excellence, Eric Kintz disucsses corporate event blogs, namely the popular "Backstage at Sundance" blog with contributions by Alison Waterson, HP.com's Editor and Chief. Alison noted a positive of her blogging experience was the opportunity to meet new people through interviews. She says, "An event blog is generally a limited-time collaborative blog where different people attending an event will blog about their experience while there".
Get Your Feet Wet!
The great thing about event blogs is that they are intended to last for a limited time only. Alison notes that an event blog is a great way to try out blogging if a person or business is not ready to commit to blogging. Although blogs require planning and coordination before the event, having diverse perspectives make for an interesting and well represented take on the event.
My Thoughts, Exactly...
I think a diverse representation of an event or conference that corporate event blogs afford could help:
1. improve the event in the future.
2.businesses decide if the event was worth sending their employees to.
3. give employee contributors an active role in the conference/event.
4. the employer to see what the attendee took from the event.
I like to think of event blogging as a relaxed book report on the part of the employee. But shhh, don't tell them that!

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