Internet Retailing: How Big is It?
After perusing the article, "KPMG / SPSL Retail Think Tank: Is internet retailing all it’s cracked up to be?” on TheRetailBulliten.com, I was surprised to find that internet retailing isn't the all-powerful force the retail industy has us (or me) believing it is. Now I understand that just because I shop and browse online, does not mean everyone else on the planet does. The article points out a few key truths about internet retailing reported from the RTT, or Retail Think Tank.
They say when looking at internet retailing, one should remember:
1. There are discrepancies in the way various media interpret and report upon internet retail sales.
2. The size of internet retailing is smaller than most people think.
3. The impact of internet retailing is still huge. It has changed the way people interact with products. This is most prevalent in the "younger generation".
4. Traditional retail basics are more important than using the newest technology.
I think these points represent a side of the story not often heard. We are constatly being bombarded with newer, "latest edition" products. For example, iPod comes out with a new, updated version every couple of months. These products are often sold and buzzed about on the internet. Perhaps the public's purchasing is a response to the the fact that online companies tend to make it seem like consumers are in a race to get cutting edge technology from the most cutting edge places (internet retailers). Looking at internet retailers and technology in general, from a different viewpoint can make one realize that sometimes having or using "the newest" isn't always the best.
They say when looking at internet retailing, one should remember:
1. There are discrepancies in the way various media interpret and report upon internet retail sales.
2. The size of internet retailing is smaller than most people think.
3. The impact of internet retailing is still huge. It has changed the way people interact with products. This is most prevalent in the "younger generation".
4. Traditional retail basics are more important than using the newest technology.
I think these points represent a side of the story not often heard. We are constatly being bombarded with newer, "latest edition" products. For example, iPod comes out with a new, updated version every couple of months. These products are often sold and buzzed about on the internet. Perhaps the public's purchasing is a response to the the fact that online companies tend to make it seem like consumers are in a race to get cutting edge technology from the most cutting edge places (internet retailers). Looking at internet retailers and technology in general, from a different viewpoint can make one realize that sometimes having or using "the newest" isn't always the best.
posted by Miss Mony Pony at 5:34 PM
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