Saturday, November 11, 2006

Web 3.0

The World Wide Web is constantly undergoing changes, but rarely do we stop to look at what the changes mean as a whole. Web 3.0 is an abstract idea, or "phase" (in my opinion) which companies believe will be the next big STEP we take. According to John Markoff, of the The New York Times, Web 3.0 will offer a new way to look at the web.

Web 2.0

Before we can discuss Web 3.0 we must establish what our current phase, Web 2.0, is first. John Markoff describes Web 2.0 as, "...the ability to seamlessly connect applications...and services...over the internet". I can best relate the concept of Web 2.0 to the site introduced to me in my Communication class at SUNY Geneseo, ePodunk.com. ePodunk is a site that finds towns and locations in any city in America. ePodunk uses the service of GoogleMaps to illustrate where the towns are located. Although ePodunk and GoogleMaps are separate entites, they are linked together to bring a more convenient service to the user.

Web 3.0

Web 3.0 takes this idea a step further. Instead of merely linking information, Web 3.0 will cognitivley sort it. The example used in the times article is that now, travel sites (Web 2.0) rank vacation packages by thousands of user comments. In Web 3.0, the comments and sites themselves will be weighed and ranked in an instant. Markoff uses the word "cognitive deduction" when describing this process. I think it means that basically we will all be able to stop doing our own research because the web will do it for us. Just how the systems will be built and how soon is debatable.

Check out Markoff's full article at www.nytimes.com.

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